DIGITAL TRANSFORMATION IN REAL ESTATE

Real estate is a cyclical industry, reacting to macroeconomic trends such as interest rates, population growth, and economic strength. It takes care of one of our very basic needs i.e. a home to stay, for which in this sector the demand is very high and profitable too. 

Talking about the real estate industry earlier, it was tougher than what it is now. People had to go to the sites and search for favorable sites in person. But, since the last decade with the increase in the use of the internet widely all over, it has been easier for the real estate sector to reach their customers and for the customers to find the perfect property for themselves. The extensive use of internet gave birth to a new way i.e. digitalization. Digitalization is spreading all over like an epidemic. With this major change, all sectors need to adapt it to perform the best.

In the real estate industry, Digital Marketing is playing a major role. It is true that people will make a final decision after seeing the property in person. But investors are likely to conduct thorough research before viewing the properties, for which it is ideal that as a realtor and property, one must have a strong online presence. As per Digital Marketing Activities, there has been a phenomenal increase in the number of leads (at least 300%) from marketing real estate online via digital marketing platform. Undoubtedly, buyers get interested in personal buying experience when it comes to high monetary value products, digital marketing makes the real estate or developers in India create a huge impact on the buyers. To attain this objective of reaching out the target users, digital marketing is applied. The various channels used to achieve these are:

Optimize your On-Page Real Estate Content

Today, the need for a more intricate strategy is needed in order to get your website rank in the top few pages of search results. This includes:

• Create user-friendly navigation and design elements.
• Keywords are implemented in prominent areas.
• Develop many pages to showcase housing markets, company info and listings. 

Blogging

This is a crucial aspect of the real estate agent and marketing plan whether we are a seasoned agent or first-time agent. However, once you realized which type of content the audience likes, it will be a lot easier to do it. Since most of the sellers and buyers turn to real estate websites in order to find out who an agent is, information about their markets, what distinguishes them from the pack, and so on. Therefore, to know your users and what drives leads to you, there is a need for content marketing strategy for real estate.

Social Media

1. The first thing that is needed to be done is to make sure your profile is filled in properly.

Sounds obvious, right? But you’d be surprised at how many real estate companies overlook this aspect of their social media accounts, especially if they’ve recently moved office or changed their phone number.

For each platform you’re using, Add your: Contact details, Address, Profile photo, Website URL etc. That way, if your audiences are looking for a way to get in touch, inquire or simply learn more about your business, the information is there to do so. We all love convenience.Fancy taking this tactic a step further? Dive into the details of your real estate business and use the Story section on the Facebook Page to build those all-important personal connections

       2. Real estate video marketing to showcase properties should be used

97% of marketers say video has helped increase user understanding of their product or service, 76% say it has increased sales, and 76% experienced more support queries after using video in their strategy.

But while you might already know how to record, upload and promote basic video content on social media, you’ll need to adapt—and test new video formats—if you want to make your content a success.

For example, these can be done:    

a. A series of Instagram Stories to show the interior of a property they’re selling (remember these expire after 24 hours unless pinned to an Instagram profile)

b. A Facebook Live video at one of their open house events

c. A Snapchat Story which encourages their followers to take part in a property Q&A

d. A YouTube video which explains the step-by-step process of buying a house

e. A 360 post to give their audience a full, 360-view of the property

SEO or Search Engine Optimization

It would let us be found at the top of search engine results when you optimize your agency’s site for the services your agents offer. Outrank your competitors time and time again as your strength in search grows and you continue to drive traffic to your site.

A strong organic strategy will drive more and more traffic to your agency’s site over time. You can even leverage local SEO strategies, so people searching for agencies near them can easily find you and map where your agency is located thus also driving traffic not only online but also through your agency’s doors.

If any real estate company wants to be the best then online marketing is very important as well as in an effective way. When they are planned to do online marketing then they should remember one thing that they are going to provide the best value. They should be very careful while giving the information online because they are going to take part in someone’s very important decisions about the home.

Their online strategies should show this desire. While creating the content, it should be designed in the way, when the user is going to take the decision it would be easier for them to choose. If they actually help the user in searching for a desired home then the chances of engagement will increase. In the end, a successful digital marketing strategy will help them to generate and convert more leads into potential clients.

NOTE: The views expressed here are those of the author's and not necessarily represent or reflect the views of DOT Club as a whole.